Pridelines Masquerade Ball

Our Staff & Board

Victor Diaz-Herman
Executive Director

Victor Diaz-Herman was born and raised in Miami Florida. He is a graduate of Gulliver Academy, Gulliver Preparatory, Florida State University, University of South Florida, and the Connecticut School of Broadcasting. Victor has a Bachelors degree in English and a minor in television and radio broadcast journalism.

Victor’s commitment to empowering youth began with a ten year term at the YMCA where the majority of his time was spent developing leadership and goal setting programs at sleep-away camps in Tallahassee, Florida and Ellsworth, Maine. His efforts laid the ground work for Camp Indian Springs and Camp Jordan’s Counselor in Training and Leaders in Training Programs. Followed by a three year term at the Miami Gay & Lesbian Film Festival, Victor served as the Festival Coordinator and Operations Manager, he established invaluable relationship with South Florida’s GBLTQ community.

Victor is no stranger to South Florida’s LGBTQ community; he was raised by lesbian mothers, aunties, and his uncle, the first openly gay Miami Beach Commissioner, Victor Diaz. Victor also has an engaged father who supports his involvement in the LGBTQ community. As a result, he was raised in an open minded community and has since become an advocate for LGBTQ equality and LGBTQ youth.

Victor is the Co-Chair for the National Gay and Lesbian Task Force’s Winter Party Festival and a National Action Council member for the National Gay and Lesbian Task Force.

An employee, volunteer, and donor of the LGBTQ community, Victor believes in the equality of all people regardless of sexual orientation and identity on a local and national level.

Luigi Ferrer
Director of Programs & Grant Development

Luigi is an experienced bisexual activist, a marine biologist and concerned environmentalist, a nationally-recognized HIV/AIDS activist, and a health care and non-profit consultant. He served as executive director for the Body Positive Resource Center and the Bisexual Foundation and held key management and program development positions with several national HIV specialty pharmacies.

Most recently he worked for the Massachusetts Department of Public Health HIV/AIDS Bureau overseeing HIV prevention programs throughout the state. Luigi’s involvement with youth began early in his career when he served Boy Scout District Executive for the Florida Keys. He worked with youth at Unitarian Universalist Congregation of Miami and in 2006 was appointed to the Massachusetts Commission for GLBT Youth, an advisory committee to the Massachusetts legislature.

Myra Benjamin
Online Marketing and Social Media Associate

Myra began working in the LGBTQ community in 2011 when she joined Unity, the LGBT student organization at Miami Dade’s North campus. Since then she has actively volunteered with organizations such as SAVE Dade and Get Equal Florida to fight for LGBTQ equality. Myra is currently in her last year at Miami Dade College as a Pre-nursing student, serves as the current President of Unity and as a student ambassador for the Student Government Association.

Myra’s interest in helping LGBTQ youth stems from her personal experiences as a young member of the community who overcame the struggles of growing up gay in Detroit.

Aryah Lester
Health Promotions Specialist

Trey Jones
Outreach Coordinator


Frank Avila
Chairperson, Board of Directors

A Miami Beach resident for more than 16 years, Frank is the co-chair of the Pridelines Adult Gala committee. He has many years of experience in the fashion industry, in both New York and Los Angeles. Frank serves on the Board of 4th Dimension of South Beach, a local community theater, and is an active supporter of the Miami Gay and Lesbian Film Festival, Human Rights Campaign and Lambda Legal Defense Fund. He is also a mentor to a youth through the Big Brother and Big Sister organization.

Nicholas Scheidt, PsyD
Vice-Chairperson, Board of Directors

Dr. Nicholas R. Scheidt currently serves as chief psychology resident at Alliance Psychological. Dr. Scheidt has extensive training working with individuals, couples and groups providing psychotherapy and psychological testing across a variety of settings including private practice, teaching, research, disability evaluations, court competency evaluations, neuropsychological evaluations, community mental health, and university counseling and psychological services. Dr. Scheidt holds doctoral and master’s degrees from Carlos Albizu University, and two bachelor’s degrees from the University of Nebraska at Lincoln. He was appointed to the Diversity Committee of the Florida Psychology Association in September 2012 and is a member of the APA Society for the Psychological Study of GLBT Issues. Dr. Scheidt served as a member of the convention program selection committee for GLBT topics for the 2013 APA annual convention. He serves as an invited member of the APA Division of Psychopharmacology and Substance Abuse, and is a member of the Association for Contextual Behavioral Science. He is board certified as a Holistic Health Practitioner through the American Association of Drugless Practitioners (AADP). He has been a Miami Beach resident for over 11 years.

Richard Murry
Secretary, Board of Director

As a founding partner of The Treister Murry Agency, a Miami Beach-based public relations and marketing firm, Richard directs strategic planning, client service and creative development for the Agency’s diverse roster of clients. At Pridelines, Richard chairs the marketing committee and has also been active on boards and committees for the Miami Beach Chamber of Commerce, St. John’s Church, Miami Beach Gay Pride, Shoes for the Soul, AIDS Walk Miami, Health Crisis Network, Food for Life Network, Super Bowl XXXIII, and Little Acorns’ youth drug prevention programs. He graduated with honors from Southern Methodist University in Dallas with two Bachelor of Arts degrees, one in journalism and the other in broadcast/film.

Jeffrey Hecht
Treasurer, Board of Directors

Jeffrey is a CPA with more than 30 years of Finance and Accounting experience with both large and small companies.  He currently holds the position of Director of Finance for the Barton G companies.   Jeffrey’s previous board experience includes Save Dade, where he served as Treasurer and actively participated in trying to defeat the passing of Florida Amendment 2.  Jeffrey moved from New York to Miami Beach in 2004 and has a BS in Accounting from Syracuse University and an MBA from the Columbia Business School.

Nicolas Roldan
Board of Directors member

Jamesly Louis
Board of Directors member

Richard Gonzalez, Esq, CPA.
Board of Directors member